Can't we just play basketball???

Watching Golden State/Utah, things are getting chippy, passed chippy actually. Its been going on a lot in the playoffs. I like when guys are really trying to win, and I love hard basketball, but this is wearing on me. You know when a perfectly good pick-up game gets ruined by a fight between a couple idiots? I always have to ask, "Can't we just play basketball?" How about it NBA?