In a bad economy, cash is king. NBA Summer League in Las Vegas starts tomorrow, and unlike years' past, you can't watch for free online. It's $14.99 to see the 55 games.Let that marinate in your soul for a bit.
Now, I love the game of basketball. I love the NBA. And yes, there is that part of me that finds great joy in watching summer league games. I tried to explain that segment of myself a bit more after watching some particularly terrible summer action last year. This could have been an attempt to make sure I wasn't crazy for enjoying something that at times stands directly against a handful of elements that are to be loved about this game.
Casual fans aren't going to pay $14.99 to watch summer league games online. More enthusiastic fans probably won't, either. The NBA is not trying to expand their fan base with this move. They are preying on their core, the people that can't help but watch. That minority of fans who get excited at a chance to watch and root for guys like Taurean Green. (Who will, by the way, absolutely tear shit up this summer assuming a decent opportunity is provided by Chicago.)
Now if you'll excuse me, I have to go find my wallet.